In the book, “Words that Work:  It’s Not What You Say, It’s What People Hear”, the author, Dr. Frank Luntz, says “If you say to your employees … that you respect them, you probably don’t.  It’s like a used-car salesman saying “trust me” …. Respect can certainly be articulated, but not by using the word itself.  You need to use language to show it rather than say it.”  Luntz suggests “the linguistic key to communicating respect is to talk about value”.  He gives the following good examples:  “the value of serving and satisfying customers”; “the value of a good day’s pay for a good day’s work”; and “the value of a simple thank you for a job well done”.   Today’s workers no longer expect a job for life but they do expect, even demand, to be respected for the work they do.   

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